Top 5 Beauty Retail Apps on Android in Portugal - Q4 2023

In Q4 2023, the top beauty retail apps on the Android platform in Portugal showed varied performance trends in terms of downloads and weekly active users. Data from Sensor Tower provides a detailed look into these trends.

Sephora - Make-up, Beauty saw a notable increase in downloads, starting at approximately 2.9K in late September and rising to around 5.2K by the end of December. Weekly active users mirrored this growth, moving from 8.7K to 17.6K over the same period.

LOOKFANTASTIC -Beauty Shopping experienced a more modest download rate, beginning at 111 and peaking at 151 in early November. Weekly active users saw a decline from about 3.6K to 2.7K by the end of the quarter.

Lush Fresh Handmade Cosmetics had relatively low download numbers, with a slight fluctuation from 27 to 47 downloads throughout the quarter. Weekly active users followed a similar pattern, ranging from 27 to 49.

BEAUTY BAY showed minimal fluctuation in downloads, with numbers varying between 19 and 50. Weekly active users started at 94 and reached 149 by early November but saw a slight decline to 88 by the end of December.

Perfumerías DRUNI had a more varied download pattern, starting at 10 and peaking at 39 in mid-December. Weekly active users increased from 86 to 156 over the quarter.

These insights into app performance came from Sensor Tower, where more detailed data and trends are available.